Dentek is the USA’s largest interdental product range
Communications campaign: 'flossing could make you live 6 years longer'
We launched to a historically dental hygiene resistant UK by linking dental health to overall health via clinical studies on oral health and heart plus a study which provided a media hook to suggest that flossing makes you live 6 years longer.
Facebook and twitter feeds were set up to accompany the campaign and spread the message
Results: Consistent 2-3 print cuttings per month across national media, blogger reviews, and increased single and multiple pharmacy and grocery listings.