Charlie Bigham's Pies

Issue: Making our pies stand out from others

Background: Charlie’s new range of family pies was launched into a very busy pie market

Solution: Creative ‘pie facts’ to create a media campaign with a difference:

During the 14th century the Duke of Burgundy's chef made an immense pie which opened to the strains of 28 musicians playing from within it
The fashion for people in pies continued into the 17th century with the famous dwarf Jeffrey Hudson being served up aged 7 in a cold pie for King Charles 1 and Queen Henrietta – he was 18 inches tall at the time and became court favourite for many years to come

Results: Food Observer Monthly, FHM, FRESH, lovefoodlovedrink.com, The Chap, Spotlight profile in The Grocer

Lussorian.com comment "Probably the best pie on the planet"!