Christmas

Issue: Achieving Christmas coverage for Charlie Bigham's canapes

Background: Charlie's range of canapes is high-end price point and fabulous quality

Solution: We launched the canapes concentrating both on quality and the pre-prepping which leaves the hostess more time to mingle with guests. An extensive solicited sampling programme, beginning in July, was carried out to ensure long and short lead publications received information and product on time for features

Results: 15 national publications including FRESH, Essentials, Woman & Home, The Independent, RED, lovefoodlovedrink.co.uk, The London Paper