Kinetico

A high RRP presented unique PR challenges but the sheer breadth of editorial opportunities across health, beauty, money saving and environmental categories ensured broad coverage.

Top tier media sampling, physically having the water softener/filter installed into journalists’ houses, which was an interesting logistical task, culminated in a full page piece from India Knight in Sunday Times Style, which Kinetico reported was “their single most effective piece of marketing from 2018”.

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