Print – we work with print journalists every day; we know what they want, when they want it and how they want it
Blogging – there's a fine line between personal and corporate blogging but both can enhance a media campaign, if, and only if you hit the right note between interesting and can get marketing-speak out of your head.
Twitter – blogging for those who don't feel the need to waffle, everybody's at it, but to use it to commercial advantage, subtlety and knowing your contacts are key or your tweeting will let you down. We are happy to tweet on your behalf
Youtube – viral emails used to be costly to design and issue but they've now been overtaken by youtube – but again, the trick is to make it interesting, funny, weird enough to get people to look at it
A successful multimedia PR campaign means having the skill to use an individual approach tailored to each of the media above, all of which function very differently, whilst achieving a co-ordinated message, and at the same time reaching far more consumers than was ever possible before