Rockface Pioneering Solutions
Men’s grooming range initially launched into Waitrose – not Lynx and not Clinique – aimed at the sporty man in the middle
Media campaign majored on no nonsense male skincare - premium fragrance and active ingredients.
Dedicated lifestyle website and all social media concepts created to support press activity. Database of 10,000+ across website email database, facebook and twitter pages
Initial listing in Waitrose followed by Sainsbury’s and about to launch in another grocery multiple