Sci-MX Sports Nutrition
Huge range of sports nutrition products aimed at serious gym goers, bodybuilders and athletes looking for extra strength and power
Dedicated campaign to launch rugby player Lewis Moody as Sci-MX brand ambassador. We targeted trade press majoring on the benefits of having a well known brand ambassador to the retailer.
Consumer media briefings were also held, offering Lewis up for interview and shoot.
Live! (The Mail on Sunday) ran a four page interview with a front cover shoot and the Grocer gave it a full page spotlight profile as an exclusive before it broke across the pharmacy press the following week.